Posted: 2nd March 2020 | Back to news feed
The British Equestrian Trade Association and its members – retailers and manufacturers – are joining forces for this year’s BETA Safety Week, which is back to drive home the importance of correctly fitted, fastened and up-to-standard safety gear and equipment such as body protectors, riding hats, hi-viz, footwear and stirrups.
It will take place from 28 March to 5 April – a little earlier than previous years – so that it is perfectly timed for the start of the competition season. BETA will also be working in collaboration with Air Ambulance UK for the first time to reflect the work that it does among the equestrian community.
All BETA retail members have been invited to participate in this awareness-raising campaign and those signing up to take part have received specially branded merchandise to help highlight the campaign to customers. Each one is listed on a dedicated BETA Safety Week page on the trade association’s website, beta-uk.org, so that they can easily be identified and located by consumers.
Retailers can also take part in a the BETA Safety Week in-store display competition to win a luxury gift hamper and manufacturers are invited to supply items of promotional merchandise as prizes for a programme of competitions on Facebook and Instagram.
This year’s campaign will also see the launch of the BETA Roy Burek Hat Fitter of the Year competition, with the winner announced at the BETA International trade show in 2021.
BETA Safety Week is supported by some of the sport’s top riders and leading equestrian organisations, such as British Riding Clubs and the Mark Davies Injured Riders Fund. To ensure that the initiative enjoys maximum impact, it will appear in leading consumer and trade titles, as well as being the subject of an extensive social media campaign.
“We are thrilled to welcome BETA Safety Week back for 2020,” said BETA executive director Claire Williams. “When we launched the campaign back in 2018, we had no idea how successful it would become, with support from retailers in the UK, mainland Europe and the United States. It also won significant backing from BETA manufacturer members, including some of the most famous names in the business. This year, we hope to reach out to even more riders and encourage greater footfall to our retailers’ stores.”
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