Posted: 18th November 2014 | Back to news feed
Equilibrium Products, the company behind the award winning product ranges - Equilibrium Therapy, Stretch & Flex and Tri-Zone boots, was presented with the prize for Best Large Stand at Your Horse Live 2014 by the main arena sponsor, British Equestrian Trade Association (BETA)
Fast becoming one of the industry’s favourite shopping events of the year, Equilibrium Products exhibited their award winning ranges from a large and busy open spaced stand.
Equilibrium Products was awarded the prize during the show by the BETA judges saying, “ This was a large, attractive and beautifully co-ordinated stand that could be approached from all angles. Clever branding accounted for this by giving a brightly branded welcome at all entry points.
Creative marketing saw a Christmas tree complete with twinkly lights and shiny baubles take centre stage, with the companies promoted product for Your Horse Live arranged at the base.
Staff had a high level of product knowledge and were well turned out in matching cooperate wear and greeted visitors warmly as they arrived on the stand. The company succeeded in creating an inviting and comfortable environment that not only encouraged people onto the stand, but kept them there, asking questions and checking out all the products”.
Laura Cutter, Marketing Manager at Equilibrium Products says,
“We are delighted for our stand to be recognised by this award. Your Horse Live provides us with a great opportunity to showcase our new products, attract new customers and meet up with our regular customers. This year was no exception for us; our new munch range of healthy snacks proved to be a huge success at the show. We also used the opportunity to film our customers and hear their product experiences first hand.”
Visit www.equilibriumproducts.com to see the full horse owner review video.
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