Posted: 8th September 2015 | Back to news feed
Dengie is thrilled to welcome international event rider Lucy Jackson aboard as a brand ambassador. British-born Lucy, a member of the New Zealand team at the World Equestrian Games last year, joins the company’s growing portfolio of high-profile sponsored riders who are committed to fibre feeding.
“Lucy is going to be such an asset to Team Dengie,” said the brand’s marketing manager, Lisa Wilson. “Not only is she fiercely ambitious and hard-working, but she is also committed to providing the very best for the horses in her care. Nutrition plays a vital role for the equine athlete.
“Every horse is fed a healthy Dengie diet. What a brilliant testimony to our products that these horses are out there taking part in top-level competition and fuelled by fibre feed!”
Lucy, who is based at her own yard in Oxfordshire, has competed all over the world with her small team of elite horses and represented New Zealand at the Trans-Tasman Challenge in 2003 and the CHIO Aachen in 2012 and 2014, and was first reserve for the 2012 London Olympic Games. She now has her sights fixed firmly on Rio for 2016 with her star ride, 16.2hh bay gelding Willy Do, who is owned by Gillian Greenlees, and Bosun II, a handsome grey gelding owned by the BVG syndicate.
Lucy has enjoyed a busy and successful year with the two horses – securing 11th place at Badminton and second at Boekelo on Willy Do, and fifth place at Tattersalls and ninth at Blenheim with Bosun.
“I am delighted to become a Dengie sponsored rider and have been feeding Dengie for 20 years – it plays an essential role in their health, performance and general wellbeing”, said Lucy. “Although 90 per cent of my horses are fed a diet of Dengie, a balancer and good-quality haylage and grass alone, it is nice to know that the brand has an excellent range of supplements available that I can use as a top-up as required.”
Dengie is the UK’s leading manufacturer of fibre-based horse feeds and the largest producer of alfalfa within the UK, the majority of which is used within leading horse feed brands of Alfa-A, Hi-Fi , Healthy Hooves and Healthy Tummy.
Alfalfa is grown in Essex and Lincolnshire within 10 miles of our two production sites. Alfalfa requires little input from us, is relatively drought-tolerant and provides ground cover for birds, insects and other wildlife during winter months.
Founded in 1968 as a farmers’ co-operative, the company is still run under the same ethos today, with strong local community links.
for more information visit: www.dengie.com
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