Posted: 16th June 2020 | Back to news feed
H&C and USHJA announce wide-ranging new partnership featuring launch of dedicated partner channel
Horse & Country TV (H&C), the leading international equestrian sports network, is pleased to announce a major new partnership with the United States Hunter Jumper Association (USHJA), the membership body representing the hunter and jumper disciplines of equestrian sport in the United States.
H&C will create a new branded USHJA channel environment, USHJA TV, within its existing streaming service. Subscribers will be able to access USHJA TV both online and through H&C’s proprietary apps as well as through third-party services such as Roku, Apple TV, Android TV and Amazon Fire.
The partnership is a substantial extension of the pre-existing production-based relationship between USHJA and streaming company EQ Sports Net, which was acquired by H&C earlier this year. In addition to an extension of the current production slate, the new agreement incorporates an extensive two-way affiliate marketing partnership, brand and awareness building activity, and a significant expansion in content creation and curation beyond pure sport.
In addition to live streams and sports highlights packages, USHJA TV will feature hunter/jumper content across H&C’s core genres of Training & Learning, Entertainment, and Documentary. Both H&C and USHJA will contribute material to USHJA TV, ensuring the widest possible mix of high quality programming from the outset, which will be regularly refreshed and updated.
Major events that will be live streamed through the service include:
- The Platinum Performance/USHJA International Hunter Derby Championship
- The Platinum Performance/USHJA Green Hunter Incentive Championships
- The USHJA Gold Star Clinics
Additionally, H&C and the USHJA are working to expand live coverage of USHJA owned properties. It is expected that further events will be added in the near future following discussions with event organisers.
Heather Killen, CEO of H&C, said: "We are delighted to announce this partnership with the USHJA. We have built our platform specifically to enable far-sighted governing bodies to promote their sport to the widest possible community. Both organisations bring significant membership communities to the partnership and this is a great opportunity to add value to all parties."
For USHJA, Executive Director Kevin Price commented, “We are thrilled with the development of this new relationship and the opportunity to further increase awareness of, and participation in, hunter/jumper competitive sport. This new relationship will enable us to enrich the experience of those already involved in the hunter/jumper community, while at the same time as introducing these wonderful disciplines to new audiences both in the US and worldwide.”
David Qualls, Executive Producer, North America for H&C, said: “It is great to see the successful relationship between EQ Sports Net and the USHJA further developed through the launch of this new partner channel. We are excited about expanding the range of hunter and jumper content available to viewers in the US and abroad and look forward to getting back into live production with the USHJA.”
USHJA TV launches today, with a selection of content from the 2020 Gold Star Clinics and the 2019 USHJA Championships, as well as masterclasses from Laura Kraut, Georgina Bloomberg and other top riders, and highlights from dozens of international jumping classes. The live events portion of the channel is expected to kick off in August, with the forthcoming USHJA Championship week.
About H&C:
H&C is the leading international equestrian sports network. Based in London, it is available via connected TV, mobile and web subscriptions, including Apple TV, Android TV, Roku, Amazon Fire TV, and Amazon Prime Video, in the US, the UK, Ireland, Germany, the Netherlands, Sweden, and Australia, as well as on pay-TV platforms in several of these key equestrian markets. H&C’s integrated, multi-platform offering is unique in giving subscribers 24/7, year-round premium equestrian content.
About USHJA:
The United States Hunter Jumper Association, as the official hunter/jumper affiliate of the United States Equestrian Federation, is a competition-based sport organization that serves our members through educational programs, awards and recognition, communication, and rules. We provide a wide array of programs for all hunter/jumper levels, and we are mindful of the well-being of our equine partners. Additionally, we are committed to preserving the history of our sport, and through our Foundation, we support charitable and benevolent services. Learn more at ushja.org.
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