Posted: 21st April 2016 | Back to news feed
For the seventh year
running Land Rover North America will return as presenting sponsor of the 2016
Rolex Kentucky Three-Day Event, continuing their longstanding support of the
United States Equestrian Federation (USEF) and equestrian sports. The event
will run from April 28th – May 1st, 2016 at the state-of-the-art Kentucky Horse
Park in Lexington.
Equestrian Events, Inc. (EEI), producer of the Rolex Kentucky Three-Day Event
Presented by Land Rover, is delighted to increase the prize money for America’s
only Four-Star Event. The prize money has risen again from 2015 by $50,000 and
now brings the 2016 prize pot to $350,000, with the winner receiving $110,000.
“It’s due to the commitment of our longtime RK3DE enthusiasts, our growing base
of new fans, and the continuous support of Rolex Watch USA and Land Rover North
America that we are able to increase the prize money for our event for a second
straight year,” said EEI President Stewart Perry. “We proudly award prize money
to the top 20 finishers and this record level of prize money fits with our
position as one of the sport’s premier events.”
“This will be the seventh year that Land Rover is supporting the Rolex Kentucky
Three-Day event. We are proud to continue our long established relationship
with Kentucky and the equestrian community,” said Kim McCullough, Vice
President of Marketing, Jaguar Land Rover North America, LLC. "This
outstanding event provides the perfect environment to showcase the capability
and design of our vehicles."
As one of six annual Four-Star Eventing competitions around the world
(alongside the Olympic Games and World Championships), the Rolex Kentucky
Three-Day Event is one of the most prestigious competitions in the world.
It is therefore an official selection event for the U.S. Olympic Eventing Team,
and will be attracting the world’s best riders.
Across the weekend, equestrian fans will not only have the chance to witness
Olympic hopefuls, but also enjoy a range of top entertainment. Hunter Hayes,
the Five Time Grammy Nominee, will be performing in the Alltech Arena at the
Kentucky Horse Park on Saturday evening, following the Cross-Country.
Additionally, the Land Rover experiences will again be available to enjoy
throughout the weekend; guests of the event will have the opportunity to drive
the latest Land Rover vehicles on a specifically designed off-road demonstration
course, alongside a trained driving instructor as co-pilot.
Now in its fifth year, Land
Rover will be renewing the "Land Rover Best Ride of the Day" program,
which rewards the top U.S. rider who finishes closest to the optimum time on
the Cross-Country course with no jumping penalties. The award went to Will
Coleman in 2015 for his exceptional ride on OBOS O’Reilly. This year’s winner
will be presented with a 24-month lease of a 2016 Land Rover Discovery Sport.
The Land Rover Tailgate and Land Rover’s off-road test drive area have been
some of the most popular attractions at the event in recent years. The fifth
annual “Land Rover Tailgate Challenge on Saturday April 30th, will award the
most creative, best-decorated and best-catered Land Rover tailgate party.
Alongside the Land Rover lineup, on display at the horse park will be the
all-new 2017 Jaguar F-PACE, the brand's first-ever performance SUV and the 2017
Jaguar XE compact sports sedan. Both vehicles arriving in U.S. showrooms this
spring.
For any equestrian fans unable to attend the event, the NBC telecast of the
Rolex Equestrian Championships presented by Land Rover will allow those to
stream and enjoy it from home.
To learn more about the 2016 Rolex Kentucky Three-Day Event Presented by Land
Rover, please visit: www.RK3DE.org
The Equestrian Index newsfeed is compiled from articles submitted by advertising members and expresses the opinions of those members. Watsons Directories Ltd shall not be held liable for any inaccuracies or mis-statements therein.