Posted: 28th January 2016 | Back to news feed
Bit specialist Neue Schule has signed to return to BETA International as main sponsor of the 2017 trade fair, which will take place at the NEC, Birmingham, from 22 to 24 January. This will be the fourth consecutive year of sponsorship by the North Yorkshire-based company famed for its cutting-edge designs, precision manufacture and Salox gold – the material it created specifically for use in all its bits.
“The decision to sponsor BETA International 2017 was one of the easiest business decisions we have had to make at Neue Schule,” said the company’s CEO, Sarfraz Mian. “Every year the show has delivered results beyond our expectations. We have seen increasing demand from across the UK and, significantly for Neue Schule, BETA International has brought excellent international exposure, enabling the business to achieve its objectives to establish market presence across the world.”
Claire Thomas, organiser of BETA International, added: “We are extremely pleased to receive Neue Schule’s support once again and look forward to working closely with the company for another year. The decision to continue as main sponsor is a fantastic endorsement of the show’s strength and reputation as a powerful business platform for UK and overseas trade.”
BETA International is the No 1 trade exhibition for equestrian, country clothing, outdoor and pet products. For further information about the 2017 show, please contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com.
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