Posted: 16th February 2023 | Back to news feed
Research has shown that in addition to the 2.1 million regular riders in the UK, there are 27 million with an interest in the equestrian industry. Riding for pleasure is still the most popular equestrian activity (BETA, 2019), and with 20% of riding activities in the survey indicated as riding holidays or trekking, the equestrian tourism industry is continuing to grow in popularity.
However, sadly those interested in riding stated that the ‘loss of access to riding facilities’ was one of the key factors as to why they decided to give up on the hobby. UK families and adventurous individuals are craving a connection to nature in safe spaces such as riding schools and equestrian centres. They are looking for experiences they can immerse themselves in, places to meditate, exercise, eat and enjoy time with likeminded people. The challenge, therefore, is to provide access to them, by creating a route to discovery and a user-friendly way to go online and book these equestrian experiences. This is where Cavago can help, it has been developed to combat these barriers and to allow accessibility to all.
Cavago is a revolutionary booking platform for the horse world. It offers all types of equestrian facilities, working across all disciplines, a FREE platform to represent themselves in front of a growing, global community of horse-lovers.
Because, let’s face it, technology is undeniably an essential part of the equestrian industry in today’s world. Equestrians are rarely far from a tablet or phone, even at the yard. Are some businesses missing a trick in getting the most out of this?
Equestrian facilities are good at working ‘in’ the business, but often not so good at working ‘on’ the business. Far more dedicated to managing horses and their performance than marketing what they’ve got to offer. Often websites are built but if they’re not being used then even these can be a waste of money. If the site is not physically interactive, it won’t be tracking on search engines and in turn, it won’t get seen.
Cavago’s mission is to aid owners, or ‘hosts’ in promoting their properties and facilities effectively. They actively engage with their global audience through advertising and social media campaigns, PR, email marketing channels and sponsorship. This, and their easy-to-use app and web platforms ensure that quality bookings are secured with their hosts regularly and makes it easy for them to grow their business through the magic of Cavago!
As horse people themselves, Cavago want to empower businesses into the 21st Century with their top-notch bookings systems, fully digitising them without needing to invest in expensive software. They handle funds through secure payment gateways and offer flexible terms, doing all the hard work for you.
So, if you are a facility owner offering horse riding holidays, clinics, horseback trail rides, equine exhibitions and experiences then Cavago can help you get access to an incredible community, actively looking for facilities just like yours. Cavago are passionate about connecting equestrians, and inspiring people to try new things. When you join their community, you open your world to horse lovers, and make it possible for them to book your service online in one simple step.
Visit www.mycavago.com for more information and to join their free booking platform and open your equestrian business up to a global market, simply fill in the host form to welcome the community to your corner of the world. Become part of the Cavago community.
The Equestrian Index newsfeed is compiled from articles submitted by advertising members and expresses the opinions of those members. Watsons Directories Ltd shall not be held liable for any inaccuracies or mis-statements therein.