Posted: 27th October 2020 | Back to news feed
PDS saddles, the range of dressage saddles created in conjunction with Carl Hester MBE, are launching a UK campaign to increase awareness and sales.
While 2020 has been a year of uncertainty for many brands, including PDS who are a family run business based in Argentina, they have decided to concentrate on targeting the home dressage market of their leading UK rider and collaborator Carl Hester. With many years of manufacturing premium saddles for a global market, including the hugely successful Pessoa jump saddles, Ruiz Diaz are now looking to beat the pandemic and increase their presence and business in the UK. Saddle sales during the Covid 19 pandemic have been strong so they are taking the opportunity to really stamp their mark on the UK market.
They will be supplying the UK saddle fitters directly instead of through a distributor/agent and have appointed a marketing agency to take their message to UK dressage riders and saddle fitters. They will be holding stock in the UK for a quick turnaround of their more popular styles and will be offering a 3-week delivery for custom made saddles.
The PDS dressage collection has been upgraded and developed with Carl over the years since its initial launch and now has many more features, fit options and design details. They now boast a range that can offer a saddle to fit all shapes of horse and rider combination and some are named after some of Carl’s famous horses, including Uthopia and Delicato.
Carl Hester commented “It is great to see PDS really start to target the UK and I have so many clients who are keen to buy their saddles. I have helped them develop this range over the past 6 years and we now have saddles that will suit any shape of rider or horse combination. I encourage riders to try one – they give the horse freedom of movement, are totally adjustable so can be altered to fit on site and their price is very competitive.”
The Ruiz Diaz family, based in Argentina said
“We are happy to work with the UK saddle fitters and are confident that our updated and technologically advanced range of saddles, created with Carl will offer their customers the best dressage saddle for any horse and rider. We look forward to working in the UK again.
PDS Saddles are inviting UK saddle fitters/retailers to get in touch if they are interested in stocking the brand. Their Pessoa range of jumping saddles is also available. Visit www.pdssaddlesuk.com for more information.
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