Posted: 9th October 2014 | Back to news feed
'Our language is simple. Our nutrition is serious’ is the message that The Pure Feed Company is sending out this Autumn. Not only is the company launching new fresh and unique branding, but from October the full range of Pure Feed products will be available to order through Countrywide stores up and down the country.
“The office is really buzzing, the team are on a high and our customers horses love the feed. We feel that our simple, honest and healthy approach to feeding not only works but provides owners with the added peace of mind that they are buying a quality product at a sensible price that enables any horse to be fit, healthy and perform to the best of its ability”, says Pure Feed’s John Calder.
The brand evolved as a result of founder Louise Talintyre’s desire to source an economical and easy way to feed the 100 horses in her care and that was in line with her philosophy of feeding horses the way they evolved to eat. Since there was nothing on the market which ticked all the boxes, she decided - with the aid of an eBay purchased cement mixer – to literally make her own and so the Pure Feed Company was born!
It’s been eight years since Louise finished bolting together the cement mixer and today The Pure Feed Company offers a range of eight complete feeds which avoid excessive starch, sugar and molasses and which are fortified with optimum levels of vitamins and minerals.
Countrywide is the leading supplier of products and services to the rural community and currently has 54 stores across the UK with a heritage in the industry dating back to 1902. The stores provide a wide range of products and services for Farming, Smallholder, Equestrian, Rural Business and Country Home customer groups. As one of the newest additions to the extensive feed range, Pure Feed will be available from October via Countrywide’s innovative Customer Special Order system.
“Countrywide is delighted to be working with The Pure Feed Company and to provide its customers with access to the brand’s impressive portfolio of natural feeds. Many of our customers keep their horses at livery and therefore have limited storage space, so a complete fibre feed in just one bag represents the ideal solution.” says Sara Blackshaw of Countrywide.
The simple energy rating system and additional nutritional information detailed on all Pure Feed packaging reiterates Lou’s original concept that feeding horses healthily should be a simple and easy choice for the owner if provided with a complete feed in a bag. The range of eight complete quality, nutritionally balanced feeds cover the spectrum of horses from Shetland to Shire to and from Pony Club to Olympic level competitor and are suitable for any horse doing any job!
For further information contact;
John Calder, The Pure Feed Company.
Email john@thepurefeedcompany.com
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