Posted: 26th January 2016 | Back to news feed
High-quality exhibition stands are a hallmark of BETA International and the show’s Best Stand Awards, sponsored by The Wine & Hamper Company, are designed to reward companies that pull out all the stops to create a vibrant, professional and effective commercial environment.
Every exhibitor is automatically entered into the awards and placed in the appropriate category – Best Large Stand (32 sq m and over) and Best Small Stand (under 32 sq m). Judges Danny Greenwood and Kim Pengelly, of the show’s chosen charities, The Brooke and Hope Pastures, tracked down the winners.
This year, the trophies went to...
BEST LARGE STAND
Winner: Toggi/Champion, Stand F6.1
Judges’ comments: This stand was fabulous and quickly became our benchmark for judging. There was excellent use of space, with all displays meticulously planned and arranged. Great attention to detail to created a warm, welcoming environment that invited a high volume of footfall. The company had gone to great lengths to flag up its latest new products to retailers and the media – displaying them in the stand entrance to fantastic effect. Staff were extremely helpful, chatty and demonstrated a high level of product knowledge.
Highly commended: Shires Equestrian Products, Stand J2.1
Judges’ comments: An attractive stand both inside and out, with an eye-catching circular-feature product display. Clean and contemporary, this was an inviting, positive place to go, with staff who were highly attentive and friendly. There was good use of stunning, quality equine imagery to create a vibrant and aesthetically pleasing environment. Clever use of technology scanned stand visitors on entry, providing the company with important data for post-show sales and marketing, which we thought was pretty impressive.
BEST SMALL STAND
Winner: Stubbs England, Stand K4.2
Judges’ comments: A striking, colourful stand with clear branding and clever displays that were imaginatively created to market functional equipment. We were particularly impressed with a high-level automated display that served to demonstrate the mechanics of product usage. Staff were clearly branded and demonstrated a high level of product knowledge and we were made to feel extremely welcome from the moment we set foot on the stand.
Highly commended: Equine Productions, Stand K10.3
Judges’ comments: An innovative stand that was clearly the result of a great deal of planning to design and create an environment that was both highly attractive and effective – and gave the perfect view of the end product. This warm, friendly setting encouraged footfall and really made you want to stay to chat to members of the team, who displayed great product knowledge and a high level of expertise. Staff were cheerful and friendly – nice people who had a real passion for their work.
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